Free SEO and Marketing Tools
18 free tools for small business websites and ad accounts. Check what Google and AI crawlers see, generate schema and robots.txt files and work out what you can afford to pay for a lead. No sign up.
Check a Live Website
These look at a real page on the web right now. Each check uses a little of our daily allowance, so they're limited to a fair number per visitor per day.
AI Crawler Checker
See which AI bots can read your pages and the robots.txt line behind each answer.
Checks a live pageOn-Page SEO Checker
Titles, meta descriptions, H1s, canonicals, noindex, alt text and schema for any page.
Checks a live pageSchema Markup Checker
Find broken JSON-LD and the properties Google still needs on any page.
Checks a live pageRedirect Checker
Trace 301 and 302 chains, catch loops and check every version of your domain.
Checks a live pageXML Sitemap Checker
Find your sitemap, count its URLs and catch redirects and 404s inside it.
Checks a live pageCore Web Vitals Checker
Real visitor speed data plus a lab test, with the fixes that save the most time.
Checks a live pageBuild and Generate
These run entirely in your browser. Nothing you type is sent to us.
Schema Markup Generator
JSON-LD for local businesses, articles, FAQs, products and more, with industry presets.
Runs in your browserRobots.txt Generator and Tester
Build robots.txt with AI crawler controls, then test any URL against it.
Runs in your browserllms.txt Generator
Write an llms.txt that points AI tools at your most useful pages.
Runs in your browserGoogle SERP Preview Tool
Preview titles and descriptions in Google, measured in pixels on desktop and mobile.
Runs in your browserRedirect Map Generator
Bulk 301 rules for Cloudflare, Apache, Nginx, Vercel and Shopify from a list of URLs.
Runs in your browserKeyword List Cleaner and Grouper
Dedupe keyword exports, drop junk terms and group what's left by topic.
Runs in your browserAds and Tracking
Character limits, previews and tracking links for Google, Meta and TikTok campaigns. They run in your browser.
Calculators
Work out what you can afford to pay for a sale, a lead or a customer before you set a budget.
Break-Even ROAS Calculator
The minimum ROAS and highest cost per sale your margins can handle.
Runs in your browserCost Per Lead Calculator
Cost per lead, cost per customer and the most you can afford to pay per lead.
Runs in your browserCustomer Acquisition Cost Calculator
Full customer acquisition cost compared with lifetime value and payback time.
Runs in your browserLocal SEO ROI Calculator
Estimate the leads, customers and revenue more search traffic would bring.
Runs in your browserSee Where Your Site Stands First
Share your website and goals and we will review indexing, pages, speed, your Google Business Profile and competitors by hand, then send a short action plan within two business days.
Want Us to Fix What the Tools Find
Send us your website and we'll come back with a plan for your search and ads, built around your goals and budget.