Schema Markup Generator
Fill in a form and get ready-to-paste JSON-LD, with the most specific schema type picked for your industry.
How to Use the Schema Markup Generator
- Pick a schema type. For your homepage or location page, start with Local Business.
- Choose your industry so the right type is used, like HVACBusiness, ExerciseGym or Store.
- Fill in the details. The code and a list of what's still missing update as you type.
- Copy the code into the page it describes, then test it.
Why the Specific Type Matters
schema.org has dozens of business types, from Plumber and RoofingContractor to Dentist and ExerciseGym. The more specific the type, the clearer it is to Google what you do. Our presets map 38 common business categories to the closest type, so you don't have to dig through the vocabulary.
Some businesses don't have a type of their own. A cannabis dispensary uses Store, and a tree service uses HomeAndConstructionBusiness. Your services and description fill in the rest.
Match What's on the Page
Google's rule is simple: structured data has to describe what visitors can see. If your hours, phone number or address in the code differ from the page or your Google Business Profile, fix the mismatch before you publish. Markup that contradicts the page can be ignored or, at worst, earn a manual action.
Frequently Asked Questions
Where do I put the code?
Paste it into the head or body of the page it describes. Most site builders and SEO plugins have a field for custom code in the page settings.
Should every page have LocalBusiness schema?
No. Put it on the homepage or the page for each location. Use Article on blog posts, Service on service pages and Breadcrumbs across the site.
I serve customers at their address. Should I include my street?
If you hide your address on Google Business Profile, tick the box to leave the street out and list your service areas instead. Google still needs your city.
More Free Tools
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