PPC and Paid Advertising Agency in New York City
Google, Meta and TikTok campaigns planned at our Wall Street office and judged by what each new customer costs.
Global Group One is a PPC agency in New York City, managing pay per click and paid social campaigns from 99 Wall Street since 2017. We plan and run Google Ads, Meta Ads and TikTok Ads as one budget, set up tracking before the first dollar is spent and report every month on the calls, forms, bookings and sales your ads bring in.
Most of the businesses we work with already spend on ads and want to know which part of that spend is paying off. Others are starting out and need a first campaign sized to what they can afford to test. Either way the plan starts with the same question, which is what a new customer is worth to you, and every decision about channels, budgets and creative follows from the answer.
What Is Included
Channel Planning
The right mix of search, social and video for how your customers buy.
Creative Production
Image, video and copy built for each platform and placement.
Conversion Tracking
Pixels, conversion APIs, call tracking and CRM connections set up before spend.
Budget Management
Spend shifts weekly toward the campaigns that bring in customers.
Landing Pages
Pages matched to each offer and tested for conversion.
Unified Reporting
Spend, leads and revenue across every channel in one report.
Our media buyers direct every account. We use technology to produce creative variations, research audiences and speed up reporting, and the decisions about budget, creative and strategy stay with people who know your business.
Based in New York? We run Paid Advertising for businesses across the five boroughs from our office at 99 Wall Street. See how our digital marketing agency in New York City works with local companies.
PPC Management in New York City
Paid search in New York is expensive because so many businesses compete for the same customers in a small area. A plumber in Queens, a med spa in Midtown and a law firm downtown are each bidding against dozens of competitors, and a campaign that targets the whole city often pays for clicks from people who will never travel to you.
We plan New York campaigns around where your customers really are. That can mean targeting a handful of neighborhoods or zip codes instead of all 5 boroughs, running separate campaigns for Manhattan and the outer boroughs when costs differ, scheduling ads for the hours your phones are answered and pairing search ads with your Google Business Profile so you show in the map results too. Businesses that serve customers across the country get the same work aimed at the markets that pay best.
Being in the city also means you can sit down with us. We hold planning sessions at the office, review results face to face if you prefer and can shoot ad creative at your location.
What PPC Management Includes
PPC management is the ongoing work of planning, running and improving paid campaigns so your budget goes to the clicks and impressions most likely to turn into customers. Setting up a campaign takes days, while managing it well is weekly work that never really stops.
Our PPC management services cover this work every month.
- Account and tracking setup, or an audit of the accounts you already have.
- Keyword, audience and placement research for each channel.
- Campaign structure, bidding strategy and budget allocation.
- Ad copy, images and video for every format you run.
- Weekly reviews of search terms, placements and audiences, with waste removed.
- Landing page recommendations, or new pages built by our web team.
- Testing of offers, creative and bidding, with a written log of what changed and why.
- A monthly report and call on spend, leads, cost per lead and cost per customer.
If you'd like to see what good management looks like before you hire anyone, our guide to Google Ads management for lead generation walks through it for search.
Channels We Run
Each platform reaches buyers at a different moment, so the plan uses the ones that fit how your customers decide.
- Google Ads reaches people already searching for what you sell. Search, Performance Max, Local Services Ads, YouTube and Shopping all run from the same account, and it's usually the first channel for service businesses with steady demand.
- Meta Ads puts your offer in front of people on Facebook and Instagram before they start searching. It suits businesses with a strong visual offer, an introductory deal or a local audience that can be reached by area and interest.
- TikTok Ads reaches younger and broader audiences through short video, and it works best when you can produce new video every few weeks.
Most of our clients start with 1 or 2 channels and add another once the first is profitable. Our guide to Google Ads vs Facebook Ads vs TikTok Ads compares them in more detail.
Tracking Before Spend
Every account we take on gets its tracking checked before we change a single bid. Without it, a campaign can look cheap while sending leads that never buy, or look expensive while quietly bringing in your best customers.
We set up conversion tracking for forms, calls, bookings and purchases, connect your ad accounts to Google Analytics and, where you use a CRM, send back which leads became customers. That last step lets Google's and Meta's bidding learn from real sales. Our guides to GA4 lead tracking, enhanced conversions for leads and Meta Conversions API setup show what that involves.
One Budget Across Channels
We manage your paid channels as one budget with one goal, so money moves to whichever campaign is bringing in customers at the lowest cost. If search leads cost less than social leads this month, more of next month's budget goes to search, and the report explains the shift.
The starting budget comes from your numbers. Say a new customer is worth $1,200 to you and you can afford to spend $200 to win one. If 1 in 4 leads becomes a customer, your target cost per lead is $50, and a test budget has to buy enough leads to judge that within 4 to 6 weeks. Our guides to setting a paid advertising budget and measuring paid advertising walk through the math.
Creative and Landing Pages
On Meta and TikTok the ad itself does most of the targeting, so creative gets as much attention as bids. We produce static, video and carousel ads in house, shoot on location in New York when it helps and test new concepts on a regular schedule so the account never runs on 1 tired ad.
The page an ad sends people to matters just as much. A search ad for emergency AC repair should land on an emergency AC repair page with a phone number at the top, where a caller can act right away. We recommend changes to your existing pages or build focused landing pages with our web design team.
Industries We Run Ads For
We run paid campaigns for small and midsize businesses across many industries, and the plan changes with how each one sells.
- Home service companies such as HVAC, plumbing and roofing, where search ads and Local Services Ads bring in urgent calls.
- Tree service companies, covered in our guide to tree service advertising.
- Land clearing contractors, where Facebook ads for land clearing reach landowners across rural counties.
- Boutique fitness studios, which fill intro offers with Facebook ads for gyms and fitness studios.
- Med spas, restaurants, law firms and real estate businesses, each with its own page on how we work.
Management Fees and Ad Spend
You pay 2 separate costs. Your ad spend is billed by Google, Meta or TikTok directly to your own account, and you set how much it is. Our management fee covers the planning, creative, tracking, optimization and reporting. Google Ads or Meta Ads management starts at $1,000 a month, and the exact fee is set in a written proposal after we review your accounts and goals.
The fee depends on how many channels we run, how many campaigns and locations the account covers and how much new creative it needs each month. The proposal lists the scope, the fee and the term before any work starts, so there are no surprises later. Our article on Google Ads cost explains how the ad spend side works.
Our New York Office
Your account is run by media buyers at our office at 99 Wall Street, who plan the strategy, review the account every week and join your monthly call. Our creative and web teams work in the same office, so a new ad or landing page doesn't wait on an outside vendor.
You own every ad account, pixel, audience and report. We work inside accounts in your business's name with admin access, so if you ever leave, all of your data and history stays with you.
Choosing a PPC Agency
A few questions sort out most agencies quickly.
- Who owns the ad accounts and the data if you leave?
- How will they track which leads become customers, and what will they report each month?
- Who works on the account each week, and how often will you talk to them?
- What would they change in the first 30 days, based on what they see in your account today?
- How is the fee set, and is it separate from your ad spend?
An agency that can answer all 5 clearly, and will show you the account rather than only a dashboard, is worth a closer look. We're happy to answer them in your first call.
See What Your Ad Accounts Could Do Better
Share your website and monthly spend and we will review your Google Ads or Meta Ads account by hand, then send a short action plan within two business days.
How It Works
- 1
Audit
Accounts, tracking, offers and past results reviewed.
- 2
Plan
Channel mix, budgets and targets agreed.
- 3
Launch
Creative and campaigns go live with a test plan.
- 4
Scale
Winners get budget while weak campaigns are fixed or paused.
Creative We Have Produced
Creative for Stories and Reels
Creative for Feeds
Paid Advertising Guides
What ads cost, how to budget and how to tell what's working.
Frequently Asked Questions
What does a PPC company do?
A PPC company plans, runs and improves your pay per click and paid social campaigns. That covers research, campaign setup, ad creative, conversion tracking, weekly optimization and reporting on what the spend brings in.
Does PPC still work?
Yes, for businesses whose customers search for what they sell or can be reached by area and interest. Costs are higher than a few years ago in most categories, so PPC works best when tracking shows which clicks turn into customers and the budget follows those campaigns.
How much does PPC management cost?
You pay your ad spend to Google, Meta or TikTok directly, and our management fee is separate. Google Ads or Meta Ads management starts at $1,000 a month, and the exact fee depends on the number of channels, campaigns and locations and the creative each month.
What is the difference between PPC and CPC?
PPC, or pay per click, is a way of advertising where you pay when someone clicks your ad. CPC, or cost per click, is the price of each click. A PPC campaign is judged partly by its CPC and, more importantly, by its cost per lead and cost per customer.
Which ad platform should I start with?
Start where your buyers spend time and where your offer is easiest to show. Search suits active demand, such as emergency repairs or legal help, and social suits discovery, such as a new studio or a seasonal offer.
How soon will PPC bring in leads?
Search campaigns can bring in calls and forms within days of launch. Bidding usually needs several weeks of conversion data to settle, so we judge a new campaign on 4 to 8 weeks of results rather than the first few days.
Who owns the ad accounts?
You do. We work inside accounts in your name with admin access, and every campaign, audience and report stays with you.
Do you produce the ad creative?
Yes. Image, video and copy are part of every paid program, and we can shoot on location in New York.
Do you work with businesses outside New York?
Yes. We manage accounts for businesses across the country from our New York office, and our locations page lists the regions we cover most.
Make Your Ad Budget Work Harder
Tell us about your business and we will review your accounts and plan the right channel mix.
- A reply within one business day
- A plan built for your budget
- No obligation
Prefer to talk first? Call (917) 342-2191, Monday to Friday, 9 AM to 5 PM EST.