Google Ads Management Agency

We use the campaign types that fit your business and your data, and we don't add one just because Google recommends it.

• Search campaigns reach people typing what you sell into Google. For most service businesses they're the core of the account, built around tight groups of keywords and ads that match each service.
• Performance Max runs across Search, YouTube, Display, Gmail and Maps from 1 campaign. It can work well for lead businesses once conversion tracking reflects real customers, and our guide to Performance Max for lead generation explains when.
• Local Services Ads show above the regular ads for many home and professional services, and you pay per lead. Our comparison of Local Services Ads and Google search ads shows how the 2 work together, and our Google Ads updates tracker follows Google's move of Local Services Ads into Performance Max.
• YouTube campaigns reach buyers while they research, which suits higher priced services and brands with good video.
• Shopping campaigns put products, prices and photos in the results for online stores.

Every account gets a weekly review, and the work follows a set routine.

• Search terms. We read the searches that triggered your ads and add negative keywords for the ones that will never buy. Our guide to search terms and negative keywords shows what we look for.
• Bidding. We check that each campaign has enough conversions for its bid strategy and adjust targets as results come in. Our article on Smart Bidding for lead generation covers how we choose between them.
• Ads and assets. We test headlines, descriptions, sitelinks and images and replace the ones that underperform.
• Budgets. Spend moves toward the campaigns and services with the lowest cost per customer.
• Landing pages. We check that each ad sends people to a page that matches the search and makes it easy to call or book.

Each change goes in a log with the reason for it, so you can see what happened in your account and why.

You pay 2 separate costs. Google bills your ad spend directly to your own account, and you set the budget. What each click costs is set in an auction, where Google weighs your bid alongside the quality of your ad and landing page, as its help page on Ad Rank explains. Better ads and pages can lower what you pay for the same position.

Our management fee is separate from your ad spend and covers the setup, weekly management, tracking and reporting. Google Ads management starts at $1,000 a month, and the exact fee is set in a written proposal after we review your account, since it depends on how many campaigns, services and locations the account covers. Our article on Google Ads cost explains how to estimate your own cost per click and set a starting budget.

If you're already running Google Ads, we start with an audit of tracking, settings, structure, search terms, ads and landing pages and send a written list of fixes in order of impact. Our Google Ads audit checklist shows the same checks, and our article on Google Ads spending with no leads covers the most common causes when an account spends without results.

We make the changes in stages so the account keeps running while it improves.

Your account is managed by media buyers at our New York office, who build the campaigns, review them every week and join your monthly call. Our web team builds landing pages in the same office, so a page fix doesn't wait on an outside vendor.

You own the Google Ads account, the conversion data and the campaigns. We work inside your account with admin access, and you can see every change we make. If you ever leave, everything stays with you.