Harbor Street Bakery
October 2026 report
The Short Version
Your best month for new customers since May. Ads cost about the same as September but brought in 21 more customers, and the cake decorating reel sent 212 new followers to Instagram.
Ads
$1,240 brought in 46 calls and 118 direction requests. Each customer cost $7.56, down from $8.50.
| Measure | Oct | vs Sep |
|---|---|---|
| Spent | $1,240 | +2% |
| Calls | 46 | +24% |
| Direction requests | 118 | +11% |
| Cost per customer | $7.56 | −$0.94 |
| Impressions | 61,300 | +5% |
| Clicks | 1,904 | +9% |
| Click rate | 3.1% | +0.1 pts |
| Cost per click | $0.65 | −$0.04 |
Website
3,912 visits, up 14%. Google searches brought most people in and the custom cakes page came 2nd after the home page.
| Measure | Oct | vs Sep |
|---|---|---|
| Visits | 3,912 | +14% |
| From Google searches | 2,140 | +22% |
| Cake orders sent | 37 | +9 |
| From ads | 988 | +4% |
| From social | 412 | +31% |
| Average visit | 1m 48s | +6s |
Google Search and Maps
Your listing was seen 21,400 times and 9 new reviews came in, averaging 4.9 stars.
| Measure | Oct | vs Sep |
|---|---|---|
| Listing views | 21,400 | +8% |
| Calls from listing | 64 | +5 |
| Directions | 203 | +12% |
| New reviews | 9 | +3 |
| Searches you showed up in | 18,750 | +10% |
| Average Google position | 6.2 | up from 7.4 |
Social
Instagram gained 212 followers, mostly from the reel on the 14th. Facebook held steady.
| Measure | Oct | vs Sep |
|---|---|---|
| New Instagram followers | 212 | +150 |
| People reached | 14,800 | +63% |
| New Facebook followers | 18 | −4 |
| Reel plays | 22,400 | +180% |
| Posts published | 11 | +2 |
Fix This Month
The catering ad got 640 clicks and 0 calls. It sends people to the home page, where catering sits 3 scrolls down. Point it at the catering page and save about $180 a month.