Facebook Pages for Business
A Facebook Page is your business's home on Facebook. Pew Research Center's 2025 survey found 71% of U.S. adults use Facebook, and plenty of them check a business's Page for hours, reviews and photos before they call. A complete, well-secured Page is also what you'll build your Facebook and Instagram advertising on.
On This Page
Pages and Personal Profiles
A Page belongs to your business, and the people who manage it log in through their own personal profiles. If you run the business from a personal profile, you're shut out of Page insights, the business inbox, the action button and advertising. Friend requests also cap out at 5,000. Create a Page and keep your personal profile for personal use.
Setting Up the Page
- Name Use the name your customers know, with no extra keywords.
- Categories Choose up to three, starting with the most specific, such as Pediatric Dentist before Dentist.
- Bio One or two plain sentences saying what you do and where.
- Contact details Phone, email, website, address or service area and hours. Match these exactly to your Google Business Profile and website.
- Profile picture Your logo or, for personal brands, a clear headshot. It shows up small, so keep it simple.
- Cover photo or video Your work, your space or your team, with any text kept short.
- Username A short @handle that becomes your Page's web address.
- Action button The button under the cover image. Pick the one action you want most, such as Book Now, Call Now, Send Message or Get Quote.
Who Can Manage the Page
Pages now use access levels instead of the older Admin, Editor and Moderator roles.
| Access level | What the person can do |
|---|---|
| Facebook access with full control | Everything, including settings, deleting the Page and adding or removing anyone, including you |
| Facebook access with partial control | Post, reply to messages and comments, run ads and see insights, without managing access or key settings |
| Task access | Work on chosen tasks, such as messages, ads or insights, through Meta Business Suite or Ads Manager only |
Give full control only to owners. Meta notes that at least one person must have full control, or the Page gets deactivated and scheduled for deletion. Staff, freelancers and agencies get partial control or task access.
Owning the Page Through a Business Portfolio
Add the Page to a business portfolio (formerly Business Manager) and your business becomes the owner of record. You can then add agencies and contractors as partners and remove them cleanly when the work ends, without anyone handing over personal logins.
Recommendations and Reviews
Facebook's review system is called Recommendations. People say whether they'd recommend you and can add text and photos. Reply to every recommendation, positive or negative, from Meta Business Suite. A short, calm reply to a complaint often does more to reassure future customers than the complaint does to worry them.
Meta Business Suite and Meta Verified
Meta Business Suite is the free desktop and mobile tool for managing your Facebook Page and Instagram account together: scheduling posts, answering messages and comments in one inbox and checking insights. Meta Verified for businesses is a paid subscription that gives you a verified badge, account support and protection against impersonation. Weigh its cost against how often you actually deal with impersonators or access problems.
In Practice
Say a plumbing company's Page was set up years ago by a former employee who still holds the only full control access. The owner adds the Page to the company's business portfolio, gives full control to two owners with two-factor authentication turned on, moves the office manager to partial control, removes the former employee and switches the action button to Call Now.
Page menus, access levels and features change often. Check the sources below before you rely on any of this.
Key Terms
- Facebook Page
- A business's public presence on Facebook.
- Full control
- The highest Page access level, including managing other people's access.
- Task access
- Limited access to chosen tasks through Meta's business tools.
- Business portfolio
- Meta's container for business assets such as Pages, ad accounts and Instagram accounts.
- Recommendations
- Facebook's public reviews of a business.
- Action button
- The main button on a Page, such as Book Now or Call Now.
Sources
- Americans' Social Media Use 2025, Pew Research Center www.pewresearch.org
- Meta Business Help Center, Page access www.facebook.com
- Meta Business Suite business.facebook.com
- Meta Verified for businesses is a paid subscription techcrunch.com
Have Our Team Handle This
Our team runs this every day. Request a free proposal and we will plan it for your business, or see the Social Media service.